A marketing journey

This site is a collection of work created under the direction of Suzanne Sawyer as CMO.

GREAT MARKETING

Simply put, is the result of great strategic thinking. It’s what helps give

brands a center of gravity and a unique path forward. It’s what feeds into the creative work

to make it attention-worthy and memorable. So, at the very heart of every example in this

deck, there is a level of thoroughness and rigor that is the hallmark of thoughtful, smart, and

incisive marketing. In an industry and environment that is focused on healing, averse to

risk-taking, and yet explosive in its clinical discoveries and breakthroughs, the challenge to

create remarkable creative and strategic work that connects with patients and employees

alike have been many. Yet, as the case studies hopefully demonstrate, the approach and

solutions were able to rise to the challenges, and simultaneously, raise the bar.

THE LATEST WORK

PENN MEDICINE

IBM WATSON HEALTH

JOHNS HOPKINS MEDICINE

COVID-19 Response