PROJECT
OVERVIEW
Penn Medicine’s countless cardiac innovations have
now gone mainstream. Good for patients everywhere,
but at the same time, it makes it difficult to differentiate
Penn Medicine from all the others who offer the same service. Here’s how we did it.
STRATEGY
Break through to the freedom of everyday life.
THE CAMPAIgN
Science routinely achieves things akin to magic. Astonishing developments that expand the scope of human possibilities. And at Penn Medicine, the awe-inspiring power of cardiac science comes to life in a jaw-dropping, eye-popping exposition of life.
TV
Heartpounding Life I (0:60)
Heartpounding Life I (0:30)
Heartpounding Life II (0:60)
Heartpounding Life II (0:30)
Heartpounding Life III (0:60 – LGH)
Heartpounding Life III (0:30 – LGH)
Radio
(SUMMER)
Out of Home
(SUMMER)
Transit
(SUMMER)
Digital/MoBile
(SUMMER)
(FALL)
Out of home
(FALL)
TRANSIT
(FALL)
Digital/MoBile
(FALL)
