As Johns Hopkins Healthcare was ready to announce their expansion of its Military Health Plan to the southeastern Virginia market, there was a need to generate awareness in advance of the open enrollment season. The Johns Hopkins US Family Health Plan is a contracted TRICARE Prime program that offers health coverage designed for active-duty military and retired military families.

We needed to bring awareness to this new offering. While military families have long been familiar with TRICARE, they didn’t yet know this plan would be available in their region—providing unique benefits available only through the world-renowned Johns Hopkins Health System.

THE CAMPAIGN

We deeply understand and appreciate military families. When one family member serves, the entire family serves. You’re all warriors. And you deserve a different kind of option for high-quality healthcare that helps you meet the challenges you face every day.