Johns Hopkins has long been seen as a leader. There’s no doubt that the global pandemic focused attention on Johns Hopkins like never before. Johns Hopkins had a story to tell, and people were listening. In the moment, we had an opportunity to harness the momentum in a campaign to: strengthen JHM’s voice, amplify reputation, and seize the moment, while the world continued to look to Johns Hopkins Medicine as a trusted leader. 

An innate drive for forward progress. Not for the sake of progress itself, but for the shared mission of finding ways to make life better for all of us. Advancing the limits of our understanding. Discovering cures for the incurable. Proving our capacity for progress has no bounds. 

THE CAMPAIGN

We have the power within us to shape a future with less pain and more progress. This campaign shows how we can harness the power of forward momentum in countless ways, propelling us forward together.

For good. For all of us.