People tend to ignore their heart health until it becomes an issue. But Penn Medicine wanted to start a new kind of conversation about cardiovascular health. We capitalized on Heart Month to raise awareness and drive people to Penn Medicine community cardiologists.

Strategy

Early detection could save a life.

THE CAMPAIGN

The fear of heart disease may be subjective, but the facts are black and white. This campaign pushes the hard statistics of heart disease to one indisputable conclusion: You need to get your heart checked.