PROJECT
OVERVIEW
All things being equal, patients prefer the renowned expertise and technology of Penn Medicine cardiologists. With the addition of Penn Cardiology in a host of local communities, all things are now officially equal. Here’s how we made the point.
STRATEGY
Start with confidence.
THE CAMPAIgN
Promoting cardiac care can be such a grim march. But this campaign views heart health as an opportunity, a chance to project your past into an equally satisfying future. The strength to live well — through every stage of life.
Radio
Digital/MoBile
