PROJECT
Overview
“Bigger than life” doesn’t quite capture the drama of Pennsylvania’s 31st Street Station. Here, consumers find the service lines united — literally and figuratively —
under the Penn Medicine banner.
ACTIVATION (1/3)
![1.jpg](https://images.squarespace-cdn.com/content/v1/6488adae05bab015e2f69de1/1686679001005-COW9RZSZFJ0J0SMZ3IWJ/1.jpg)
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ACTIVATION (2/3)
![8.jpg](https://images.squarespace-cdn.com/content/v1/6488adae05bab015e2f69de1/1686679001099-J8RMCNC0NCD5ZN5OODX3/8.jpg)
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ACTIVATION (3/3)
![14.jpg](https://images.squarespace-cdn.com/content/v1/6488adae05bab015e2f69de1/1686679001205-L7JHNU0SNVC63VQ80V50/14.jpg)
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![20.jpg](https://images.squarespace-cdn.com/content/v1/6488adae05bab015e2f69de1/1686679001275-MCCERNP7JPCI1EOVJ0Y7/20.jpg)