ProJect
OVerview
With the invention of the world’s first FDA-approved gene therapy, Penn Medicine became the de facto leaders of a global revolution. To claim that position in the market, we launched a campaign of a comparable scale and audacity.
Strategy
Revolutionize hope.
THE CAMPAIGN
When a mutation attacks the body, that’s cancer.
When the body attacks the mutation, that’s a revolution.
A turning point. The flipping of 1,000 years of medical orthodoxy. And with each therapy, every cure, we become both arbiters and defenders of the glorious revolution
that is you.
TV
Immunorevolution (0:60)
Immunorevolution (0:30)
Radio
Out of Home
Transit
Digital/MoBile
