PROJECT
Overview
Two is greater than one. And when two of the most accomplished medical institutions in the region join forces, the outcomes for all involved — patients, communities, entire cities — can only be world class. This is the
Penn Medicine Lancaster General Health (LGH) story.
strategy
The responsibility of capability.
THE CAMPAIGN
When it comes to keeping you and your family healthy, community health takes on a whole new meaning — starting from right down the street to as far as we
need to go.
TV
We’d Do Anything (0:60)
We’d Do Anything (0:30)
Radio
Out of Home
DIGITAL/MOBILE
ACTIVATION
PARK CITY MALL TAKEOVER
