PROJECT
OVERVIEW
The adverse effects of a cancer diagnosis go far beyond the physical. It affects the mind, creating panic and confusion. Penn Medicine reaches out to cancer patients with hopeful new therapies and the inspiration they need to see light at the end of the tunnel.
STRATEGY
Assure the unassured.
THE CAMPAIgN
There’s the day you’re told you have cancer. But at
Penn Medicine, we’re focused on getting you to the day when you’re told that you’re cancer free.
TV
The Day I’m Cancer Free (0:60)
The Day I’m Cancer Free (0:60)
Radio
Out of Home
Transit
Digital/MoBile
